Just (Un)Do It!!!

Nike has piled on the "now leaving Lance Armstrong" train, announcing late last week that it has ended its contract with the cycling phenom. Calling the evidence of Armstrong's doping "insurmountable" and suggesting that he "misled [us] for over a decade", the clothing and footwear manufacturer has severed its ties with him.  

"Nike does not condone the use of illegal performance enhancing drugs in any manner", it said in a statement. When the multinational corporation became so sanctimonious, however, was not revealed in their statement. It would appear that the philandering of Tiger Woods, the sexual assaults committed by Kobe Bryant, and the interstate dog-fighting ring financed by Michael Vick are all things that Nike can condone, as it has stood by those athletes amidst insurmountable evidence and even incarcerations.

...while you still can

Of course, Woods, Bryant, and Vick are all still actively involved in their sports (Vick returning after spending 21 months in prison), whereas Armstrong is not, which is the real reason Nike took this as an opportunity to dump him. The others could continue to pump out sales for Nike and pump up its bottom line. 

If Nike was genuinely concerned about its image, it would sever ties with all drug cheats, felons, sexists, racists, and criminals in its midst, but that clearly hasn't happened.

Sorry Nike, but taking the moral high road on this one hasn't fooled anyone.

Swoosh!!!